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Online Promotional Tactics

If you're new to internet marketing, you'll find this section particularly helpful. There are many ways to drive traffic to your site; in the end, your online promotional tactics don't matter as long as your goal was achieved, or do they? Having the right strategy is an important element when promoting your website as having things done the right way the first time around can save you time and money.

You can achieve an internet presence in two ways: by working a lot or paying a lot. There's nothing to prove that one way is better than the other; it all depends on the available resources in terms of time and money. As you will see below, each online promotional tactic has its pros and cons and it's simply a matter of weighing one against the other to determine which will work best for you.

Email Marketing
We've all had our share of spam in our inboxes, but that's no indication that email marketing is a thing of the past. It can still be very much effective IF you are abiding by the rules. Although everyone hates spam, surely at one point there was something that was actually of interest among all those spammy messages, if you took the time of day to actually look through all that junk, that is. May it was some kind of cheap travel advertisement or maybe a good deal on a pair of shoes that caught your eye - whatever it was, it just proved the email marketing does, in fact, work.

Web Directory Listing
One way to get your website noticed, although not as popular these days anymore, is to get it listed in the web directories, which are indexes to various places on the web. It's important to be familiar with the various directories to ensure that you get a healthy return in terms or traffic form them; some directories are simply not worth your bother.

Search Engine Placement
The most popular way of finding a site today is with the help of search engines and so ranking well for popular keywords can have a tremendous payoff. Good search engine placement also gives your site independence where you don't need to spend money on advertising or keyword buys. You get free traffic simply by ranking for the search terms they type in.

The promotional tactics you use online are up to you. You don't have to use one method alone, but try a combination if not all of them. It's important to follow the rules as much as possible in each area to avoid raising a red flag and have your site blacklisted with either internet service providers or a search engine. That's a gamble I would recommend you not take.